Seller Representation: Why Do I Need A Realtor?

Real Estate

Why do I need a real estate agent/ Seller Representation

I can sell my own house. It’s a sign in the yard, right?

You can sell your own house, particularly in a super hot sellers market, with low supply and high demand, but if you have read a newspaper in the last six or seven years, well, you may want to consider having an agent list your house. It is more than a sign in the yard. A listing agent adds value to the transaction, 22% according to the National Association of Realtors. More than 80% of home buyers employ the services of an agent, meaning that if you do not list your house with an agent affiliated with the Multiple Listing Service, it will be all but invisible to 80% of buyers.

The most immediate issue is pricing. Buyers and Sellers seem to pursue a strategy that centers around the belief that negotiation will lead to a price in the middle of a high listing price and a low offer, but if those positions are too far apart, both will be ignored. The listing price should start a conversation, not end one. If it is too high when freshly introduced to the market, it can go stale by the time the price is reduced. Pricing is a skill learned through experience, education, and research, knowing why houses fetch the prices they do. Are you sure you know how much your house is worth to someone else?

Besides putting the sign in the front yard, how are you going to market the house? With Stallings & Smith, here are some of the things we do:

Ten percent of our commission goes into professional photography and staging. Good photography is the centerpiece of most marketing. If your agent shows up with their disposable camera, you should rethink your choice of agents
Some studies suggest that staging a house causes it to sell faster and for more money. I don’t know if that is true, but I do know it helps the buyer envision living in the house by giving rooms proportion, that their king bed, armoire, dresser and side tables will fit nicely.
As Russell & Jeffcoat brokers, we have access to the most sophisticated internet presence. Your house, with the professional photography will be on about every real estate search engine and social media. We are connected by Constant Contact to every MLS agent (about 1400), as well as our own contacts, and we can add your circle of friends and family. When posts are shared there is a geometric progression in the number of people reached
Top-notch marketing materials and proven selling systems.
Professional virtual tours and photography.
Promotion at company meetings
Networking with fellow real estate agents.
Buyer feedback and private showings.


Give us a call and we will put it all to work for you.